UK / Duration 12m 17s / 2013
Life in AdWords is an almost year-long project in which Scourti wrote and emailed a daily diary to her Gmail account and performed to webcam the list of suggested keywords linking to clusters of relevant ads, making visible the way we and our personal information are the product in the ‘free’ internet economy.
Started in March 2012, and running until 20th January 2013 following a change in Gmail ad settings, the video charts personal experience channeled through Google algorithms to create a long-list of objects, brands, emotional states, desires and anything else identified as potentially sale-able from her daily journal.
Erica Scourti was born in Athens, Greece in 1980 and now lives in London. After a year studying Chemistry at UCL, an art and fashion foundation and a year of Fine Art Textiles at Goldsmiths, she completed her BA in Fine Art at Middlesex University in 2003 and is currently enrolled on a Research degree (Masters) in Moving Image Art at Central Saint Martin’s College of Art & Design, run in conjunction with LUX. Her area of research is the figure of the female fool in performative video works.
She works with video, drawing and text, and her work has been screened internationally at museums like the Museo Reine Sofia, Kunstmuseum Bonn and Jeu de Paume Museum, as well as festivals such as the Recontres Internationales, interfilm Berlin, ZEBRA Film Festival, Antimatter, Impakt, MediaArt Friesland, 700IS as well as extensively in the UK, where she won Best Video at Radical Reels Film Competition; recent screenings include Video Salon Art Prize, Exeter Phoenix, Bureau Gallery, Tyneside Cinema and Sheffield Fringe Festival.
Her work has also been published in anthologies of moving image work like Best of Purescreen (vols 1, 2 and 3) and The Centre of Attention Biannual magazine.
She has completed residencies at Can Serrat International Arts Centre, Barcelona, I-Park Artists’ Enclave, USA; LOW&HIGH, Folkestone, UK, LABA film workshop, Athens, Vermont Studio Center, USA (April 2012), and at The Guesthouse, Cork (September 2012) .